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What are the most significant barriers to the success of a digital marketing plan?

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Sources

Release date

January 2017

Region

Worldwide

Survey time period

December 2016

Number of respondents

142 marketing influencers working for businesses with fewer than 500 employees

Method of interview

Questionnaire

Citation formats

SMBs: barriers to digital marketing success 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2017
This statistic shows data on the barriers to digital marketing success among small and medium businesses worldwide as of December 2016. During a survey, ** percent of responding marketing influencers from businesses with fewer than *** employees stated that obtaining adequate budget was one of the most significant barriers to the success of a digital marketing plan.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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* For commercial use only

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$0 USD
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per month, billed annually 1
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For teams of up to 99 users
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