year ended June; values refer to Kogan.com traffic (Mighty Ape excluded)
Supplementary notes
Kogan Group's financial year runs from July 1 to June 30 of the stated year; for example, financial year 2021 starts on July 1, 2020 and ends on June 30, 2021.
Citation formats
Share of Kogan Group's site traffic generated 2024, by marketing type
In the 2024 financial year, approximately ** percent of Australian e-commerce group Kogan.com's traffic was generated through owned and earned traffic sources. The remainder of traffic was generated through paid marketing.
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Kogan.com. (August 25, 2024). Share of Kogan Group's site traffic generated in 2024, by marketing type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group's site traffic generated in 2024, by marketing type." Chart. August 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. (2024). Share of Kogan Group's site traffic generated in 2024, by marketing type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group's Site Traffic Generated in 2024, by Marketing Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2024, /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com, Share of Kogan Group's site traffic generated in 2024, by marketing type ÌÇÐÄÆƽâ°æ, /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/ (last visited July 31, 2026)
Share of Kogan Group's site traffic generated in 2024, by marketing type [Graph], Kogan.com, August 25, 2024. [Online]. Available: /statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
