In 2008, Amazon, Apple, Google, Meta, and Microsoft held 30.8 percent of digital advertising revenues in the United States. In 2024, the market share more than doubled to 65.6 percent.
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eMarketer. (March 18, 2024). Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. "Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024." Chart. March 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. (2024). Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. "Market Share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in Digital Advertising Revenue in The United States in 2008 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2024, /statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer, Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/273440/market-share-big-tech-ad-revenue-usa/ (last visited July 26, 2026)
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 [Graph], eMarketer, March 18, 2024. [Online]. Available: /statistics/273440/market-share-big-tech-ad-revenue-usa/
