As of the second quarter of 2025, 48 percent of online users in the United States declined cookies on websites sometimes. Furthermore, over four in 10 respondents were concerned about how companies might use their online data. About a quarter said they used a virtual private network (VPN) to access the internet at least some of the time.
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DataReportal, & Meltwater, & We Are Social. (November 5, 2025). Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, und Meltwater, und We Are Social. "Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025." Chart. November 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, Meltwater, We Are Social. (2025). Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, and Meltwater, and We Are Social. "Attitudes and Actions of Online Users in The United States regarding Online Privacy as of 2nd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Nov 2025, /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal & Meltwater & We Are Social, Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1424653/online-adults-attitudes-data-privacy-us/ (last visited July 23, 2026)
Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 [Graph], DataReportal, & Meltwater, & We Are Social, November 5, 2025. [Online]. Available: /statistics/1424653/online-adults-attitudes-data-privacy-us/