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Leading uses of artificial intelligence (AI) in the thought leadership process among business-to-business (B2B) marketers worldwide as of March 2026

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Source

Release date

July 2026

Region

Worldwide

Survey time period

February and March 2026

Number of respondents

1,000 respondents

Special properties

among marketers working directly with their employer's B2B thought leadership

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Top uses of AI in the thought leadership process among B2B marketers worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2026

As of March 2026, approximately ** percent of business-to-business (B2B) marketers surveyed worldwide said their teams used artificial intelligence (AI) during the pre-research or ideation stage of the thought leadership process. Research (including qualitative, quantitative, and synthesis) followed closely, cited by ** percent of respondents.

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