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Leading risks of generative artificial intelligence adoption in marketing in India in 2023

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Source

Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: Which risks worries you the most when it comes to generative AI adoption?

Citation formats

Leading risks of generative AI adoption in marketing in India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 10, 2024

In a 2023 survey of Indian marketers, nearly ** percent of respondents identified data privacy as the main risk in adopting generative AI for marketing. Furthermore, biased responses and fabricated answers were cited as other significant risks associated with generative AI.

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Topics

AI usage in marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaArtificial intelligence (AI) use in marketing
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