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Use of AI personalization tools while shopping for beauty products by Gen Alpha in the United States in 2026, by tool and gender

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Sources

Release date

June 2026

Region

United States

Survey time period

April 27 to May 8, 2026

Number of respondents

522 respondents

Special properties

Gen Alpha

Method of interview

Online survey

Supplementary notes

*In its methodology, the source states that the survey was conducted among Gen Alpha boys and girls. However, it addresses this survey group as "All other Gen Alpha" rather than stressing any gender or age differentiation.

The survey was directed to 522 Gen Alpha and 500 parents/guardians of Gen Alpha.

Citation formats

Gen Alpha AI personalization tool usage in the U.S. 2026, by tool and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2026

In the United States, ** percent of Gen Alpha teen boys used personalized emails, messages, or app notifications while searching for beauty products in 2026. The share of Gen Alphas, excluding boys, using this AI tool was ** percent.

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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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