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Importance of investing in digital tools and artificial intelligence in consumer goods industry workplaces worldwide from 2025 to 2026

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Source

Release date

January 2026

Region

Worldwide

Survey time period

November to December 2025

Number of respondents

3,650 respondents

Special properties

Executives (C-suite) from the world’s largest organizations (annual revenues greater than $500 million) across 20 countries

Supplementary notes

The question was stated by the source as: "Which of the following strategic priorities has grown in importance for your organizations due to the level of change experienced throughout your organization?"

Citation formats

Priority of digital tool and AI investment by consumer goods enterprises 2025-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2026

In 2025, investing in digital tools such as artificial intelligence (AI) and other technologies was a priority for ** percent of executives in the consumer goods sector worldwide. By January 2026, the share of C-suite executives perceiving this investment as a priority grew significantly, as ** percent of the respondents named AI investment as a strategic priority.

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For single users
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per month, billed annually 1
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