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Use of AI personalization tools while shopping for beauty products by Gen Alpha in the United States in 2026, by tool

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Sources

Release date

June 2026

Region

United States

Survey time period

April 27 to May 8, 2026

Number of respondents

522 respondents

Special properties

Gen Alpha

Method of interview

Online survey

Supplementary notes

The survey was directed to 522 Gen Alpha and 500 parents/guardians of Gen Alpha.

Citation formats

Gen Alpha AI personalization tool usage in the U.S. 2026, by tool

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2026

In 2026, in the United States, ** percent of Gen Alpha consumers used personalization tools while shopping for beauty products. Tailored product recommendations were used by ** percent of the same consumers.

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