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Use of artificial intelligence (AI) to research and/or purchase beauty products in the United States in 2026, by generation

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Source

Release date

March 2026

Region

United States

Survey time period

March 2026

Number of respondents

1,050 beauty shoppers

Supplementary notes

The original survey question was: "Have you ever used AI to research and/or purchase beauty products?".

Citation formats

AI use to search and purchase beauty products in the U.S. 2026, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2026

In 2026, ** percent of Gen Z consumers had used artificial intelligence (AI) to research and/or purchase beauty products. Only ** percent of Baby Boomer consumers had done the same.

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