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Main sellers beauty and personal care shoppers purchase from on Amazon in the United States in 2024

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Source

Release date

June 2024

Region

United States

Survey time period

May 24th to May 30th 2024

Number of respondents

1,959 respondents*

Age group

18 years and older

Special properties

how consumers typically purchase beauty and personal care products on Amazon

Supplementary notes

*Excludes those who responded "I do not purchase beauty/personal care products". 

Citation formats

Types of Amazon vendors online beauty shoppers use in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 20, 2024

In 2024, around ** percent of survey respondents in the United States said that they purchase their beauty products on Amazon from official brand shopfronts. Moreover, just over a quarter of them purchase beauty products from both official brand shopfronts and from third-party sellers.

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