Gen Z's who find online reviews very helpful 2026| ��ƽ��

Share of Generation Z who find customer reviews on the internet very helpful in selected countries as of March 2026

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Number of respondents

* varies by country

Special properties

Residential online population

Supplementary notes

*Consumers participated in the survey in the following countries: 255 from Argentina, 528 from Australia, 256 from Austria, 192 from Belgium, 595 from Brazil, 487 from Canada, 901 from China, 279 from Colombia, 279 from Finland, 495 from France, 1,277 from Germany, 1,771 from India, 261 from Indonesia, 391 from Italy, 357 from Japan, 248 from Malaysia, 669 from Mexico, 263 from the Netherlands, 353 from the Philippines, 260 from Poland, 413 from South Africa, 241 from Saudi Arabia, 177 from Singapore, 385 from South Korea, 391 from Spain, 261 from Sweden, 248 from Switzerland, 223 from Thailand, 218 from the United Arab Emirates, 926 from the United Kingdom, 2,510 from the United States, and 259 from Vietnam.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

Those who selected "Customer reviews on the internet are very helpful" were considered.

Multiple answers were possible.

Citation formats

According to a 2026 survey, ** percent of Generation Z respondents in Indonesia found customer reviews online very helpful. In comparison, ** percent of surveyed Japanese Generation Z consumers found online reviews to be very helpful as of March 2026.