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Share of Millennials doing specific activities while online shopping in selected countries worldwide in 2024

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Sources

Number of respondents

12,394 respondents*

Age group

16-80 years

Special properties

residential online population

Supplementary notes

*Number of respondents: 3,097 from the United States, 3,099 from the United Kingdom, 3,099 from Germany, and 3,099 from Japan.

Original question: What have you done when online shopping in the past 12 months?

Multiple answers were possible.

Citation formats

Millennials' online shopping behavior in selected countries worldwide 2024

Published by
F. Watty,
Mar 12, 2025

According to a survey in 2024, **** before making a purchase was done by at least half of Millennial respondents in each of the countries analyzed. **t was also a common practice in this generation.

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Statistics on " Millennials online shopping behavior "

The most important statistics
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Other statistics that may interest you Millennials online shopping behavior

Overview

4

Categories

5

Purchase behavior

7

Retail technologies

7

Social commerce

6

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Topics

Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
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