Respondents made at least one online purchase within the three months before the survey. The survey was conducted across the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Gen Z trust in retailers’ holiday offers globally 2026
In 2026, ** percent of Gen Z online shoppers reported completely or mostly trusting retailers’ holiday offers and promotions, while ** percent somewhat trusted them and * percent rarely or did not trust them at all.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DHL Group. (June 2, 2026). Gen Z online shoppers’ trust in retailers’ holiday offers and promotions worldwide in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/
DHL Group. "Gen Z online shoppers’ trust in retailers’ holiday offers and promotions worldwide in 2026." Chart. June 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/
DHL Group. (2026). Gen Z online shoppers’ trust in retailers’ holiday offers and promotions worldwide in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/
DHL Group. "Gen Z Online Shoppers’ Trust in Retailers’ Holiday Offers and Promotions Worldwide in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2026, /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/
DHL Group, Gen Z online shoppers’ trust in retailers’ holiday offers and promotions worldwide in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/ (last visited August 05, 2026)
Gen Z online shoppers’ trust in retailers’ holiday offers and promotions worldwide in 2026 [Graph], DHL Group, June 2, 2026. [Online]. Available: /statistics/1662022/gen-z-trust-in-retail-holiday-offers-and-prices-worldwide/
