Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021
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During a survey of consumer packaged goods marketers conducted in the fourth quarter of 2021 in the United States, it was found that ** percent of CPG professionals considered return on advertising investment (ROAS) as the most significant performance indicator of their ad campaigns. At the same time ** percent said the same about target audience reach.
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Food Engineering Magazine. (June 7, 2022). Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Food Engineering Magazine. "Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Food Engineering Magazine. (2022). Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Food Engineering Magazine. "Leading Key Performance Metrics (Kpis) Used to Measure Advertising Campaign Outcomes According to Consumer Packaged Goods (Cpg) Marketers in The United States as of The 4th Quarter 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
Food Engineering Magazine, Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 ÌÇÐÄÆƽâ°æ, /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/ (last visited July 29, 2026)
Leading key performance metrics (KPIs) used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021 [Graph], Food Engineering Magazine, June 7, 2022. [Online]. Available: /statistics/1328840/kpi-used-ad-campaign-success-measurement-cpg-us/
