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What truly makes life worth living? Our survey data illustrates what matters most in life according to respondents from the U.S. over time. There is only a slight increase from 2023 Q1 to the current value. This is the peak of an upwards trend since 2020.

Asking consumers about the three most important aspects in life reveals their core values while also expressing their current needs. While many aspects contribute to a good life, their varying importance distinguishes personality types, such as hedonists, traditionalists, and career driven consumers.
The survey was conducted online among 25114 to 60327 respondents per quarter in the United States, between 2020 and 2024. ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ offer you all results of our exclusive ÌÇÐÄÆƽâ°æ surveys, based on more than 2,000,000 interviews.