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Leading methods used to measure advertising campaign outcomes according to consumer packaged goods (CPG) marketers in the United States as of the 4th quarter 2021

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Sources

Release date

April 2022

Region

United States

Survey time period

Q4 2021

Number of respondents

69 respondents

Special properties

among CPG marketers

Citation formats

Leading ways of measuring CPG advertising campaign outcomes U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 26, 2022
In late 2021 a survey of consumer packaged goods marketers in the United States was conducted to gauge their advertising strategies. At that time it was found that ** percent of CPG professionals used a marketing modelling mix to determine their advertising campaign success, while ** percent said they used incremental sales lift for that purpose.
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Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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