This question was phrased by the source as follows: "Which, if any of the following, would be most likely to attract you to buy during the November promotional period around ‘Black Friday’ and ‘Cyber Monday’?"
Multiple answers were possible.
Citation formats
Shopping motivators during the Black Friday to Cyber Monday period in the UK 2025
*** was the main motivator to buy during the promotional period around Black Friday and Cyber Monday in the United Kingdom in 2025, with ** percent of for British consumers mentioning this as a shopping motivator. Free return options and gifts with purchases were also popular purchasing motivators, with ** and ** percent of consumers mentioning these as shopping drivers.
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KPMG UK. (October 22, 2025). Shopping motivators during the Black Friday to Cyber Monday period in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1626132/purchase-motivators-during-sale-event-uk/
KPMG UK. "Shopping motivators during the Black Friday to Cyber Monday period in the United Kingdom in 2025." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1626132/purchase-motivators-during-sale-event-uk/
KPMG UK. (2025). Shopping motivators during the Black Friday to Cyber Monday period in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1626132/purchase-motivators-during-sale-event-uk/
KPMG UK. "Shopping Motivators during The Black Friday to Cyber Monday Period in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/1626132/purchase-motivators-during-sale-event-uk/
KPMG UK, Shopping motivators during the Black Friday to Cyber Monday period in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1626132/purchase-motivators-during-sale-event-uk/ (last visited July 26, 2026)
Shopping motivators during the Black Friday to Cyber Monday period in the United Kingdom in 2025 [Graph], KPMG UK, October 22, 2025. [Online]. Available: /statistics/1626132/purchase-motivators-during-sale-event-uk/
