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Preferred shopping channel when purchasing fashion products in the Asia-Pacific region in 2025, by country or territory

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February 13 to March 23, 2025

Number of respondents

1,500 respondents

Age group

20-50 years

Special properties

luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.

Method of interview

Online interview

Supplementary notes

Original question: "When shopping for each product category, which of the following channels do you prefer to buy from?"

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.

Citation formats

Preferred shopping channel when buying fashion products APAC 2025, by country

Published by
F. Watty,
Jun 30, 2025

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from South Korea reported a preference for shopping for fashion products online. Overall, respondents preferred to purchase fashion items from both online and offline channels.

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Statistics on " Shopping behavior in the Asia-Pacific region "

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Other statistics that may interest you Shopping behavior in the Asia-Pacific region

Overview

5

Payment methods

4

Shopping channels

8

Consumer preferences

5

Shopping frequency

8

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Topics

Shopping behavior in the Asia-Pacific regionOnline grocery shopping in South KoreaE-commerce in the Asia-Pacific regionRetail shopping behavior in ThailandLuxury goods market in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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