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Concerns on the use of Generative AI in commerce among consumers in the Asia-Pacific region as of December 2023

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Source

Release date

April 2024

Region

Asia, APAC

Survey time period

October 17 to early December, 2023

Number of respondents

7,000 respondents

Special properties

consumers across 14 Asia-Pacific markets

Method of interview

Online survey

Supplementary notes

Around half of respondents in each market were from the Gen Z age group (18–24 years).

Citation formats

Consumer concerns on the use of Gen AI in commerce APAC 2023

Published by
F. Watty,
Apr 9, 2025

According to a survey conducted in 2023 in the Asia-Pacific region, around ** percent of surveyed consumers reported they were concerned about privacy regarding the use of Generative AI in commerce. Consumers in the Asia-Pacific region were also concerned about accuracy and lack of human interaction due to the use of GenAI.

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