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Influence of artificial intelligence (AI) recommendations on shoppers' product confidence worldwide in 2025

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

2025

Number of respondents

5,600 shoppers*

Supplementary notes

*Survey respondents were from North America, EMEA, and APAC regions.

According to the source, two different surveys were conducted in late 2025.

This question was phrased by the source as follows: "How much did AI influence your confidence in that product?"

Citation formats

AI influence on product confidence of shoppers in 2025

Published by
F. Watty,
Mar 3, 2026

The endorsement of artificial intelligence (AI) significantly influenced the trust in a product for ** percent of shoppers in 2025. According to a survey, only * percent of shoppers were not influenced by AI at all since they only trusted customer reviews.

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Statistics on " Retail market worldwide "

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Other statistics that may interest you Retail market worldwide

Market overview

4

Selected retail markets

6

Leading players

8

Consumer behavior

6

Retail segments

8

Artificial intelligence (AI) in retail

6

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Topics

Retail market worldwideAmazonApparel market worldwide WalmartRetail trade in Europe
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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