In 2024, retail companies showed a high usage of artificial intelligence, highlighting the most significant application as being for marketing or sales at around ** percent, followed by generating written or spoken language at ** percent, and for performing analysis of written language at **** percent. These areas emphasize AI’s crucial role in enhancing customer engagement, automating content creation, and improving data-driven decision-making within the retail industry.
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Istat. (April 2, 2025). Main uses of artificial intelligence (AI) in retail companies in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1608979/italy-ai-usage-by-retail-companies/
Istat. "Main uses of artificial intelligence (AI) in retail companies in Italy in 2024." Chart. April 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1608979/italy-ai-usage-by-retail-companies/
Istat. (2025). Main uses of artificial intelligence (AI) in retail companies in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1608979/italy-ai-usage-by-retail-companies/
Istat. "Main Uses of Artificial Intelligence (Ai) in Retail Companies in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2025, /statistics/1608979/italy-ai-usage-by-retail-companies/
Istat, Main uses of artificial intelligence (AI) in retail companies in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1608979/italy-ai-usage-by-retail-companies/ (last visited July 27, 2026)
Main uses of artificial intelligence (AI) in retail companies in Italy in 2024 [Graph], Istat, April 2, 2025. [Online]. Available: /statistics/1608979/italy-ai-usage-by-retail-companies/
