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Opinions of retail marketers regarding AI adoption in selected countries in 2024

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Release date

June 2024

Region

Australia, Germany, United Kingdom, United States

Survey time period

March 21 to 27, 2024

Number of respondents

1,027 marketers

Citation formats

Retail marketers opinions on AI adoption in selected countries 2024

Published by
F. Watty,
Aug 22, 2024

In 2024, marketers from retail companies based in Germany, Australia, United Kingdom, and the United States were asked how artificial intelligence improved their campaigns. In nearly ** percent of cases, AI would save time needed to set a campaign, while another ** percent of marketers said they intended to invest in AI to boost customer engagement in 2024.

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Statistics on " Artificial intelligence (AI) in European e-commerce "

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Overview

5

Business adoption

8

Consumer attitudes

7

AI-powered features

7

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence (AI) in e-commerce
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