Topic: Artificial intelligence (AI) use in video game development

AI use in video game development - statistics & facts

Artificial intelligence (AI) tools, especially generative AI applications, have already had a significant impact on creative industries, and the gaming industry is no exception. While some stakeholders herald AI tools as solutions that could help game developers accelerate production and lower costs, other parties have been voicing concerns about AI replacing human professionals in gaming productions. As AI tools continue to make inroads in video game development, how are they used? And who, ultimately, will profit most?

Share of game developers whose studios or departments are currently using GenAI
36%

Share of game developers who expect GenAI to have a major impact on their job
**%

Most common use case for AI in game dev
Writing or improving code

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Current statistics on this topic

Video Gaming & eSports

Gen AI tool usage in select areas of game development 2025

Video Gaming & eSports

Gen AI tool usage in content creation areas of game development 2025

Video Gaming & eSports

Video game studio risk mitigation strategies 2024

Overview: gaming industry trends

Global game developers working on projects for selected platforms 2026
Global game developers working on projects for selected platforms 2026
Share of game developers worldwide working on game projects for selected platforms in 2026
Most popular gaming business models among developers worldwide 2026
Most popular gaming business models among developers worldwide 2026
Most common gaming business models used by game developers worldwide in 2026
Global gaming industry trends according to game devs 2024
Global gaming industry trends according to game devs 2024
Biggest video gaming trends for the next year according to game developers in 2024
Video game industry expansion factors 2024
Video game industry expansion factors 2024
Most important factors fueling industry expansion according to video game studios in 2024

AI tool adoption in game dev

Global game developers generative AI use 2025
Global game developers generative AI use 2025
Share of game developers worldwide whose studios or departments are using generative AI tools in 2025
Global game developers generative AI use 2024, by department
Global game developers generative AI use 2024, by department
Share of game developers worldwide who are personally using generative AI tools in 2024, by department
Global game dev AI usage 2023-2024
Global game dev AI usage 2023-2024
Ways how video game developers worldwide use AI for game development in 2023 and 2024
Gen AI tool usage in select areas of game development 2025
Gen AI tool usage in select areas of game development 2025
Areas of generative AI tool usage in game development in 2025
Gen AI tool usage in content creation areas of game development 2025
Gen AI tool usage in content creation areas of game development 2025
Areas of generative AI tool usage in areas of content creation during game development in 2025

Gen AI impact on creative industries

Adoption of generative AI across industries and functions worldwide 2024
Adoption of generative AI across industries and functions worldwide 2024
Global adoption of generative artificial intelligence (AI) across industries in 2024, by function
Popular drivers for GenAI adoption in media & entertainment businesses worldwide 2024
Popular drivers for GenAI adoption in media & entertainment businesses worldwide 2024
Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024
Views on GenAI influence on media & entertainment jobs in the U.S. 2024
Views on GenAI influence on media & entertainment jobs in the U.S. 2024
Expected degree of impact of GenAI on selected roles in the industry according to media and entertainment workers in the United States as of May 2024
Views on AI's influence on media, tech, and telco revenues U.S. & Europe 2024
Views on AI's influence on media, tech, and telco revenues U.S. & Europe 2024
Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024

Gen AI impact on creative professionals

Usage of gen AI tools by U.S. creative class professionals 2024
Usage of gen AI tools by U.S. creative class professionals 2024
Frequency of generative AI tool usage among creative class professionals in the United States as of February 2024
Creative output assisted by gen AI tools among U.S. creative class professionals 2024
Creative output assisted by gen AI tools among U.S. creative class professionals 2024
Types of creative output produced with generative AI assistance among creative class users in the United States as of February 2024
Benefits of gen AI tools according to U.S. creative class professionals 2024
Benefits of gen AI tools according to U.S. creative class professionals 2024
Benefits of generative AI applications among creative class professionals in the United States as of February 2024
Parties most to benefit of gen AI according to U.S. creative class professionals 2024
Parties most to benefit of gen AI according to U.S. creative class professionals 2024
Parties most to benefit from generative AI tools according to creative class professionals in the United States as of February 2024
Beneficiaries of AI use in game development according to U.S. and UK gamers 2023
Beneficiaries of AI use in game development according to U.S. and UK gamers 2023
Beneficiaries of generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023
Gen AI impact on creative fields according to U.S. creative class professionals 2024
Gen AI impact on creative fields according to U.S. creative class professionals 2024
Expected impact of generative AI in different creative fields according to creative class professionals in the United States as of February 2024

Cost of game development

Most expensive games to develop 2024
Most expensive games to develop 2024
Most expensive games to develop worldwide as of November 2024 (in million U.S. dollars)
CoD select title development cost and unit sales 2015-2020
CoD select title development cost and unit sales 2015-2020
Development costs and unit sales of select Call of Duty video games published between 2015 and 2020 (in million U.S. dollars)
Sony video games 1P titles game dev costs 2024
Sony video games 1P titles game dev costs 2024
Game development costs of select major Sony first-party gaming titles as of October 2024
Electronic Arts (EA) R&D spending 2021-2025
Electronic Arts (EA) R&D spending 2021-2025
Research and development expenditure of Electronic Arts from fiscal 2021 to 2025 (in million U.S. dollars)
Take-Two Interactive R&D spending 2021-2025
Take-Two Interactive R&D spending 2021-2025
Research and development expenditure of Take-Two Interactive from fiscal year 2021 to 2025 (in million U.S. dollars)
Global video gaming content creation market 2023-2028, by provider
Global video gaming content creation market 2023-2028, by provider
Addressable video gaming content creation market size worldwide in 2023 and 2028, by provider (in billion U.S. dollars)
Keywords Studios annual revenue 2021-2023, by service line
Keywords Studios annual revenue 2021-2023, by service line
Annual revenue generated by Keywords Studios from 2021 to 2023, by service line (in million euros)

Bigger picture: gaming industry in turmoil

Game developer employment status worldwide 2015-2023
Game developer employment status worldwide 2015-2023
Employment status among game developers worldwide from 2015 to 2023
Global game developers industry layoff impact 2025
Global game developers industry layoff impact 2025
Share of game developers whose studios have been impacted by industry layoffs in the past 12 months in 2025
Global game developers layoff concern 2025
Global game developers layoff concern 2025
Share of game developers who are concerned about layoffs at their company in the next 12 months in 2025
Video game studio risk mitigation strategies 2024
Video game studio risk mitigation strategies 2024
Most common risk mitigation strategies of video game studios in 2024

Share of game developers whose studios or departments are currently using GenAI
36%

Share of game developers who expect GenAI to have a major impact on their job
**%

Most common use case for AI in game dev
Writing or improving code

Key figures

The most important key figures provide you with a compact summary of the topic of "Artificial intelligence (AI) use in video game development" and take you straight to the corresponding statistics.

- Most popular platform for game developers
- PC
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Detailed statistics
Global game developers working on projects for selected platforms 2026
- Most popular business model for game developers
- Premium games: digital downloads; F*P games: paid in-game currency
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Detailed statistics
Most popular gaming business models among developers worldwide 2026
- Biggest industry trend for next year according to game devs
- More adoption of live game model of continuous updates
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Detailed statistics
Global gaming industry trends according to game devs 2024

- U.S. core creative class professionals who use GenAI regularly
- **%
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Detailed statistics
Usage of gen AI tools by U.S. creative class professionals 2024
- Party most to benefit from GenAI according to creative class professionals
- Large corporations
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Detailed statistics
Parties most to benefit of gen AI according to U.S. creative class professionals 2024
- Party most likely to be harmed from GenAI in game dev according to gamers
- Voice actors
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Detailed statistics
Beneficiaries of AI use in game development according to U.S. and UK gamers 2023

- Most expensive game ever made
- Genshin Impact
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Detailed statistics
Most expensive games to develop 2024
- Development cost of Call of Duty: Black Ops Cold War (2020)
- ***m USD
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Detailed statistics
CoD select title development cost and unit sales 2015-2020
- Most expensive Sony 1P video game title
- Marvel's Spider-Man **(****)
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Detailed statistics
Sony video games 1P titles game dev costs 2024

- Share of global game devs who are employees
- 71%
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Detailed statistics
Game developer employment status worldwide 2015-2023
- Share of game devs whose studios have not been impacted by industry layoffs in the past 12 months
- 43%
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Detailed statistics
Global game developers industry layoff impact 2025
- Video game industry layoffs in 2024
- 14,800
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Detailed statistics
Gaming industry layoffs worldwide 2022-2024

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Artificial intelligence (AI) in business

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AI use in video game development - statistics & facts

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