According to a study conducted in late 2024, consumer goods and retail executives said they were planning to increase their AI budget in 2025. Spending outside of the IT department would add up to **** percent of the annual revenue and was expected to increase by ** percent compared to the previous year.
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IBM. (January 2, 2025). Share of annual revenue dedicated to AI spend in retail and consumer goods companies in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/
IBM. "Share of annual revenue dedicated to AI spend in retail and consumer goods companies in 2025." Chart. January 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/
IBM. (2025). Share of annual revenue dedicated to AI spend in retail and consumer goods companies in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/
IBM. "Share of Annual Revenue Dedicated to Ai Spend in Retail and Consumer Goods Companies in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jan 2025, /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/
IBM, Share of annual revenue dedicated to AI spend in retail and consumer goods companies in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/ (last visited July 24, 2026)
Share of annual revenue dedicated to AI spend in retail and consumer goods companies in 2025 [Graph], IBM, January 2, 2025. [Online]. Available: /statistics/1616213/ai-spend-share-in-retail-and-consumer-goods/
