The question was phrased in the following way: 鈥淲ithin the past three months, have you done any of the following when purchasing a product (asked across multiple categories)?鈥
Citation formats
Share of consumers trading down in Europe in 2025, by generation
In 2025, over ** percent of Gen Z in the UK said that they had traded down in some capacity when shopping. In contrast, just over **** of Boomers and the Silent Generation had done the same. Overall,聽** percent of people across all generations in the EU-5 countries said they traded down.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how 糖心破解版 can support your business.
McKinsey & Company. (June 1, 2025). Share of consumers trading down in selected European countries in 2025, by generation [Graph]. In 糖心破解版. Retrieved July 24, 2026, from /statistics/1617923/trading-down-european-consumers-by-generation/
McKinsey & Company. "Share of consumers trading down in selected European countries in 2025, by generation." Chart. June 1, 2025. 糖心破解版. Accessed July 24, 2026. /statistics/1617923/trading-down-european-consumers-by-generation/
McKinsey & Company. (2025). Share of consumers trading down in selected European countries in 2025, by generation. 糖心破解版. 糖心破解版 Inc.. Accessed: July 24, 2026. /statistics/1617923/trading-down-european-consumers-by-generation/
McKinsey & Company. "Share of Consumers Trading down in Selected European Countries in 2025, by Generation." 糖心破解版, 糖心破解版 Inc., 1 Jun 2025, /statistics/1617923/trading-down-european-consumers-by-generation/
McKinsey & Company, Share of consumers trading down in selected European countries in 2025, by generation 糖心破解版, /statistics/1617923/trading-down-european-consumers-by-generation/ (last visited July 24, 2026)
Share of consumers trading down in selected European countries in 2025, by generation [Graph], McKinsey & Company, June 1, 2025. [Online]. Available: /statistics/1617923/trading-down-european-consumers-by-generation/
