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Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group

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Sources

Release date

August 2021

Region

United States

Survey time period

June 2021

Age group

15 years and older

Supplementary notes

The source defines the generations as:
Gen Z: born between 1998 and 2006,
Millennials: born between 1980 and 1997,
Gen X: born between 1965 and 1979,
Baby boomers: born between 1946 and 1964.

Citation formats

Share of U.S. consumers influenced by social media ads 2021, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 2, 2021

During a June 2021 survey fielded in the United States, ** percent of respondents stated that their purchasing decisions were influences by social media ads; among respondents born between 1998 and 2006 (Generation Z), the share stood at ** percent, Social network advertising spending in the U.S. was estimated at ** billion U.S. dollars in 2021.

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