In 2023, more than 80 percent of millennial consumers in the United States kept the cost, as well as reviews and ratings from previous buyers, in mind when shopping for gifts for other people. Almost the same percentage of millennials considered these factors when buying holiday items for themselves.
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PowerReviews. (October 6, 2023). Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/
PowerReviews. "Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023." Chart. October 6, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/
PowerReviews. (2023). Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/
PowerReviews. "Millennials Who Consider Reviews and Price When Shopping for Holiday Items for Others and Themselves in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Oct 2023, /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/
PowerReviews, Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/ (last visited August 04, 2026)
Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023 [Graph], PowerReviews, October 6, 2023. [Online]. Available: /statistics/1417827/millennials-who-consider-reviews-and-price-for-gifts-usa/