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Share of gamers who often made in-game purchases based on in-game ads worldwide as of May 2025

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Sources

Release date

September 2025

Region

Worldwide

Survey time period

May 2025

Number of respondents

5,243 respondents

Age group

13 years and older

Special properties

among gamers from Brazil, Indonesia, Japan, the United Arab Emirates, the United Kingdom, and the United States

Citation formats

In-game ad effectiveness worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

During a 2025 survey, nearly *** responding gamers from Brazil, Indonesia, Japan, the United Arab Emirates, the United Kingdom, and the United States stated that they often made in-game purchases based on in-game ads. On the other hand, nearly ** said they did not.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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