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In-game advertising in the U.S. - statistics & facts

In-game advertising is disappointing. Gamers dislike it for being disruptive. Advertisers tend to stay away, unsure of the effectiveness and fearing for brand reputation. Lacking earnings from ad sales, publishers do not have funds to develop attractive solutions. Is there a way to improve the situation for all parties involved?
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Share of games in mobile ad spend in the U.S.
  • *%
  • Share of games in time spent on mobile devices in the U.S.
  • **%

Recommended statistics

Overview

7

Overview

Market leaders

4

Market leaders

Audience

4

Audience

Ad consumption

12

Ad consumption

Further reports

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Digital advertising in the United States
Digital advertising in the United States
Digital advertising formats in the United States
Digital advertising formats in the United States
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Cutting cookies from digital advertising
Press start to play: What does in-game advertising need to take off?
Press start to play: What does in-game advertising need to take off?
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