During a 2020 survey, **** percent of responding ad block users from the United States stated they were more willing to support sites that are Better Ads-certified than sites that were not Better Ads-certified. Better Ads standard is being developed by an international alliance of online media companies aimed at improving consumers' experiences with digital advertising. In the U.S., around a quarter of internet users has enabled ad blocking.
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Coalition for Better Ads, & Admiral. (September 9, 2020). Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1218147/support-better-ads/
Coalition for Better Ads, und Admiral. "Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020." Chart. September 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1218147/support-better-ads/
Coalition for Better Ads, Admiral. (2020). Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1218147/support-better-ads/
Coalition for Better Ads, and Admiral. "Willingness to Allow Ads to Support a Better Ads-certified Websites in The United States as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2020, /statistics/1218147/support-better-ads/
Coalition for Better Ads & Admiral, Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1218147/support-better-ads/ (last visited July 15, 2026)
Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 [Graph], Coalition for Better Ads, & Admiral, September 9, 2020. [Online]. Available: /statistics/1218147/support-better-ads/
