* Figure calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.
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Attitudes towards ads in F2P mobile games in North America 2023
During a survey carried out in North America in late 2023, ** percent of responding mobile gamers stated that they would continue their gameplay if they encountered ads. Roughly ** percent would consider ceasing the play.
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Mobile Marketing. (October 13, 2023). Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. "Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023." Chart. October 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. (2023). Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. "Attitudes towards Ads with in Free-to-play (F2p) Mobile Games among Mobile Gamers in North America as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2023, /statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing, Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1445263/attitudes-ads-f2p-games-north-america/ (last visited July 29, 2026)
Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: /statistics/1445263/attitudes-ads-f2p-games-north-america/
