In 2022, the global advertising industry experienced an investment growth of approximately 6.5 percent. According to the latest estimates, this positive trend will continue over the next five years, although the largest increase is expected to occur in 2024, with a rise of nearly 10 percent compared to the previous year.
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eMarketer. (January 10, 2024). Annual variation in advertising spending worldwide between 2022 and 2027 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1632582/global-growth-of-advertising-expenditure/
eMarketer. "Annual variation in advertising spending worldwide between 2022 and 2027." Chart. January 10, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1632582/global-growth-of-advertising-expenditure/
eMarketer. (2024). Annual variation in advertising spending worldwide between 2022 and 2027. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1632582/global-growth-of-advertising-expenditure/
eMarketer. "Annual Variation in Advertising Spending Worldwide between 2022 and 2027." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jan 2024, /statistics/1632582/global-growth-of-advertising-expenditure/
eMarketer, Annual variation in advertising spending worldwide between 2022 and 2027 ÌÇÐÄÆÆ½â°æ, /statistics/1632582/global-growth-of-advertising-expenditure/ (last visited July 28, 2026)
Annual variation in advertising spending worldwide between 2022 and 2027 [Graph], eMarketer, January 10, 2024. [Online]. Available: /statistics/1632582/global-growth-of-advertising-expenditure/