In 2022, mobile games accounted for **** percent of time spent with mobile media but only for *** percent of mobile advertising spending in the United States. The share of time spent is expected to increase, the share of mobile ad spend will remain relatively constant.
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Insider Intelligence. (May 31, 2023). Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. "Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025." Chart. May 31, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. (2023). Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence. "Share of Mobile Games in Mobile Advertising Spending Vs. Share of Mobile Games in Mobile Time Spent in The United States from 2020 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 May 2023, /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/
Insider Intelligence, Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/ (last visited July 24, 2026)
Share of mobile games in mobile advertising spending vs. share of mobile games in mobile time spent in the United States from 2020 to 2025 [Graph], Insider Intelligence, May 31, 2023. [Online]. Available: /statistics/1392662/mobile-games-share-ad-spend-time-spent-usa/