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Most likely channels for holidays purchases in the United States in 2025

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Source

In cooperation with
Release date

December 2025

Region

United States

Survey time period

2025

Supplementary notes

Survey question: Where are you most likely to shop for the 2025 season?

Citation formats

Most likely channels for holiday purchases in the U.S. 2025

Published by
Bruna Rocco,
Jan 19, 2026

A survey conducted in the U.S. in 2025 checked consumers preferences for channels when shopping for the holidays. Around **** of consumers had planned to shop almost entirely online, while just over ** percent preferred to do it mostly in stores. Even still, over **** of shoppers would still split their preferences into on-and-offline.

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