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Main uses of generative artificial intelligence (GenAI) during product discovery and pre-purchase decisions in the United States in 2026

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Source

In cooperation with
Release date

March 2026

Region

United States

Survey time period

February 2026

Number of respondents

5,084*

Special properties

consumers who use GenAI to inform purchasing decisions

Supplementary notes

This question was phrased by the source as follows: "You mentioned that you used gen AI tools to discover and/or decide on brands, products, and services. What specifically did you use gen AI tools for in the past 3 months?"

*Number of total survey respondents in France, Germany, Italy, Spain, the United Kingdom, and the United States. 

Citation formats

Main uses of GenAI for product discovery and pre-purchase decisions in the U.S. 2026

Published by
F. Watty,
Apr 21, 2026

Over ** percent of those who used GenAI tools to discover or decide on brands, products, and services used it specifically to compare brands, models, prices, and reviews in the United States in 2026. Learning about a category or product and getting inspiration were other popular uses of GenAI during pre-purchase activities.

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