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Aspects of retail media valued by brands worldwide as of 1st quarter 2023

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Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

218 respondents

Citation formats

Aspects of retail media valued by brands worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 15, 2023
During a survey conducted with brands worldwide as of the first quarter of 2023, nearly out of 10 respondents mentioned access to in-depth first-party data as an important aspect of retail media. Brands also valued treats such as transparent and advertiser-verifiable measurement, amount of inventory available, and quality of advertiser experience.
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