* The survey was carried out among more than 180 advertisers, agencies, retailers, media owners, and retail media networks. A separate number for retailers and retail media networks was not provided.
Citation formats
Retail media ad revenue in Europe 2025, by ad type
During a 2025 survey carried out in Europe, ** percent of responding retailers and retail media networks said on-site ads accounted for ** percent or more of their retail media revenue. The European digital retail media market was estimated at **** billion euros in 2025.
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IAB Europe. (July 15, 2025). Share of selected ad types in retail media revenue according to retailers in Europe as of June 2025, by ad type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of selected ad types in retail media revenue according to retailers in Europe as of June 2025, by ad type." Chart. July 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. (2025). Share of selected ad types in retail media revenue according to retailers in Europe as of June 2025, by ad type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of Selected Ad Types in Retail Media Revenue According to Retailers in Europe as of June 2025, by Ad Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2025, /statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe, Share of selected ad types in retail media revenue according to retailers in Europe as of June 2025, by ad type ÌÇÐÄÆƽâ°æ, /statistics/1484819/retail-media-ad-revenue-type-europe/ (last visited July 28, 2026)
Share of selected ad types in retail media revenue according to retailers in Europe as of June 2025, by ad type [Graph], IAB Europe, July 15, 2025. [Online]. Available: /statistics/1484819/retail-media-ad-revenue-type-europe/
