In 2024, advertising spending on financial media networks (FMNs) was estimated at 350 million U.S. dollars in the United States. The value is expected to double in 2025, and then to double again in 2026. FMNs are defined as financial institutions with their own ad networks using their own first-party data to target their customers with third-party ads. Examples include Chase Bank, PayPal, or Klarna.Ìý
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eMarketer. (July 17, 2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars)." Chart. July 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1478547/fmns-ad-spend-usa/
eMarketer. (2024). Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1478547/fmns-ad-spend-usa/
eMarketer. "Financial Media Networks (Fmns) Advertising Spending in The United States from 2023 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2024, /statistics/1478547/fmns-ad-spend-usa/
eMarketer, Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1478547/fmns-ad-spend-usa/ (last visited July 23, 2026)
Financial media networks (FMNs) advertising spending in the United States from 2023 to 2026 (in billion U.S. dollars) [Graph], eMarketer, July 17, 2024. [Online]. Available: /statistics/1478547/fmns-ad-spend-usa/
