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Challenges of off-site retail media media advertising in the United States as of December 2023

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Sources

Release date

May 2024

Region

North America, United States

Survey time period

December 2023

Number of respondents

274 respondents

Special properties

among advertisers who currently activate off-site advertising campaigns with a retailer

Citation formats

Challenges of off-site retail media media advertising in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 6, 2024

During a 2023 survey carried out among U.S. advertisers who had activated off-site advertising campaigns with a retailer, high cost of retailer data was revealed to be the main challenge of off-site retail media advertising, named by ** percent of respondents. The inability to close the attribution loop ranked second, mentioned by ** percent.

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