It was forecast that, in 2026, in-store retail media advertising spending in the United States would amount to approximately *** billion U.S. dollars. The annual figure was expected to continue to expand, exceeding *** billion dollars by 2029. For comparison, it was estimated that Amazon's ad revenue in the U.S. would surpass dollars in 2026.
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eMarketer. (November 12, 2025). In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer. "In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)." Chart. November 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer. (2025). In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer. "In-store Retail Media Advertising Spending in The United States from 2024 to 2029 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2025, /statistics/1460186/in-store-retail-media-ad-spend-usa/
eMarketer, In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1460186/in-store-retail-media-ad-spend-usa/ (last visited July 26, 2026)
In-store retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars) [Graph], eMarketer, November 12, 2025. [Online]. Available: /statistics/1460186/in-store-retail-media-ad-spend-usa/
