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Share of page views that blocked measurement and monetization capabilities of websites accessed worldwide as of July 2025, by blocked functionality

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

as of July 2025

Special properties

estimates

Supplementary notes

The source does not provide information about the date of data collection. The date provided is the publication date. 

Citation formats

Dark traffic worldwide 2025, by blocked functionality

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

In 2025, *** percent of dark traffic (or page views that blocked measurement and monetization capabilities of websites accessed worldwide) blocked advertising on websites they accessed. More than **** blocked analytics.

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Statistics on " Invalid traffic "

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Other statistics that may interest you Invalid traffic

Overview

8

Dark traffic

6

Bot traffic

5

AI traffic

7

Impact on digital advertising

8

Further Content: You might find this interesting as well

Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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Talk to sales for pricing
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