From October 2024 to February 2025, ChatGPT outperformed competing AI-powered search engines in traffic referral, achieving a total growth of 155.52 percent. Perplexity placed second, despite experiencing more significant fluctuations, with a total growth of 54.78 percent by the conclusion of the analyzed period. With a 43.64 percent overall growth, Google's Gemini ranked third among other engines and maintained the most consistent traffic referral rate. Artificial intelligence-driven trends, notably AI-powered search, are changing online traffic patterns. This suggests a more significant change in the way users find information online and is expected to have a knock-on effect on the digital advertising sector.
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Search Engine Land. (March 14, 2025). Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1614172/ai-search-engine-referral-traffic-growth/
Search Engine Land. "Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025." Chart. March 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1614172/ai-search-engine-referral-traffic-growth/
Search Engine Land. (2025). Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1614172/ai-search-engine-referral-traffic-growth/
Search Engine Land. "Monthly Referral Traffic Growth from Leading Ai Search Engines from October 2024 to February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2025, /statistics/1614172/ai-search-engine-referral-traffic-growth/
Search Engine Land, Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1614172/ai-search-engine-referral-traffic-growth/ (last visited July 24, 2026)
Monthly referral traffic growth from leading AI search engines from October 2024 to February 2025 [Graph], Search Engine Land, March 14, 2025. [Online]. Available: /statistics/1614172/ai-search-engine-referral-traffic-growth/
