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Likelihood to switch browsers to one with a free tool to completely block online advertising in the United States as of August 2024

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Sources

Release date

November 2024

Region

United States

Survey time period

August 12 to 26, 2024

Number of respondents

2,005 respondents

Special properties

among internet users who own both a smartphone and a laptop/desktop that use mobile gaming apps

Method of interview

Online survey

Citation formats

Likelihood to switch to a browser with a free adblocker in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 20, 2025

During a 2024 survey, ** percent of responding internet users stated they were at least somewhat likely to switch browsers if a leading tech company, well-known for innovation and privacy, offered a free tool to completely block online ads within their browser. 

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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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