Artificial intelligence (AI)-powered search engines exhibit a superior referral rate of **** percent per scrape, which is more than double the **** percent rate of chatbots, as indicated by a study conducted in the final quarter of 2024. These rates are still low, though, when compared to traffic from a regular Google SERP. AI). The average click-through rate across the top 10 organic results was **** percent on a traditional search results page, which was over ** percent higher than the chatbots and AI-powered search results.
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Tollbit. (February 23, 2025). Referral rates of artificial intelligence (AI) agents vs. Google SERP in the 4th quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/
Tollbit. "Referral rates of artificial intelligence (AI) agents vs. Google SERP in the 4th quarter 2024." Chart. February 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/
Tollbit. (2025). Referral rates of artificial intelligence (AI) agents vs. Google SERP in the 4th quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/
Tollbit. "Referral Rates of Artificial Intelligence (Ai) Agents Vs. Google Serp in The 4th Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2025, /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/
Tollbit, Referral rates of artificial intelligence (AI) agents vs. Google SERP in the 4th quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/ (last visited July 25, 2026)
Referral rates of artificial intelligence (AI) agents vs. Google SERP in the 4th quarter 2024 [Graph], Tollbit, February 23, 2025. [Online]. Available: /statistics/1614485/referral-traffic-rates-ai-interfaces-vs-google-serp/
