In 2025, there were *** million undetected adblock users worldwide. Traffic from such users is called dark traffic, and it is unmeasured and unmonetized by publishers. The source states that the majority of dark traffic comes from users who did not decide to black ads on their own. Instead, the adblock was put in place by third parties, such as network owners.
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AdMonsters. (July 17, 2025). Number of undetected adblock users worldwide from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1619238/number-undetected-adblock-users-worldwide/
AdMonsters. "Number of undetected adblock users worldwide from 2019 to 2025 (in millions)." Chart. July 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1619238/number-undetected-adblock-users-worldwide/
AdMonsters. (2025). Number of undetected adblock users worldwide from 2019 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1619238/number-undetected-adblock-users-worldwide/
AdMonsters. "Number of Undetected Adblock Users Worldwide from 2019 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2025, /statistics/1619238/number-undetected-adblock-users-worldwide/
AdMonsters, Number of undetected adblock users worldwide from 2019 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1619238/number-undetected-adblock-users-worldwide/ (last visited July 26, 2026)
Number of undetected adblock users worldwide from 2019 to 2025 (in millions) [Graph], AdMonsters, July 17, 2025. [Online]. Available: /statistics/1619238/number-undetected-adblock-users-worldwide/
