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Leading product categories on TikTok Shop by sales share in Southeast Asia in April 2025

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Release date

May 2025

Region

Asia, Indonesia, Malaysia, Philippines, Vietnam, Thailand

Survey time period

April 2025

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Leading product categories by sales on TikTok Shop SEA 2025

Published by
Yihan Ma,
Jul 9, 2025

In April 2025, the leading category on TikTok Shop in Southeast Asia was beauty and personal care, with a sales share of around ** percent. This was followed by womenswear and underwear, accounting for about ** percent of sales on TikTok Shop in the region.

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