The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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Consumers shopping online vs. offline in Mexico 2024, by generation
Millennials are the generation with the highest preference for online stores in Mexico, with over ** percent of shoppers preferring this channel, according to a survey. Buyers in Generation Z and Generation X equally prefer online stores to physical stores, with ** percent of shoppers in each generational group choosing online stores as their favorite purchase channel.
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Roland Berger. (March 5, 2024). Share of consumers that would prefer to shop online or in-store in Mexico 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1550642/online-store-preferences-by-generation-in-mexico/
Roland Berger. "Share of consumers that would prefer to shop online or in-store in Mexico 2024, by generation ." Chart. March 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1550642/online-store-preferences-by-generation-in-mexico/
Roland Berger. (2024). Share of consumers that would prefer to shop online or in-store in Mexico 2024, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1550642/online-store-preferences-by-generation-in-mexico/
Roland Berger. "Share of Consumers That Would Prefer to Shop Online or In-store in Mexico 2024, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2024, /statistics/1550642/online-store-preferences-by-generation-in-mexico/
Roland Berger, Share of consumers that would prefer to shop online or in-store in Mexico 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1550642/online-store-preferences-by-generation-in-mexico/ (last visited July 23, 2026)
Share of consumers that would prefer to shop online or in-store in Mexico 2024, by generation [Graph], Roland Berger, March 5, 2024. [Online]. Available: /statistics/1550642/online-store-preferences-by-generation-in-mexico/
