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Share of online buyers likely to use social media platforms for shopping in selected Latin American countries in 2024

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Sources

Release date

November 2024

Region

Argentina, Brazil, Colombia, Central and South America, Mexico, Peru

Survey time period

May to June 2024

Number of respondents

8,286 online shoppers

Supplementary notes

The survey was conducted in Argentina, Brazil, Colombia, Mexico, and Peru.

This question was phrased by the source as follows: "Which social media platform are you most likely to shop on?" ("¿En qué plataforma de redes sociales es más probable que compre?")

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Most used social media platforms for shopping in Latin America 2024, by country

Published by
Yihan Ma,
May 6, 2025

Facebook was the social media platform where online buyers in Latin America were most likely to buy products, with over ** of respondents choosing this platform over the rest. According to a 2024 survey, Instagram was the platform most likely used for online shopping by ** percent of Latin American shoppers. In Brazil, Instagram was the most popular platform for social commerce.

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Statistics on " Online shopping behavior in Latin America "

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Other statistics that may interest you Online shopping behavior in Latin America

Overview

4

Online shopping drivers

7

Attitudes towards online shopping

6

Preferred devices

5

Online delivery

5

Online shopping behavior

8

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Topics

Online shopping behavior in MexicoState of health in MexicoGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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