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Consumers online and in-store contact with luxury brands in France in 2023

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Sources

Release date

October 2023

Region

France

Survey time period

March 2023

Number of respondents

430 respondents

Age group

16-77 years

Special properties

consumers contact with luxury brands in the last 12 months

Supplementary notes

Citation formats

Luxury brand contact online and in-store in France 2023

Published by
Yihan Ma,
Nov 3, 2023
In France, consumers reported how they interacted with luxury brands within the last 12 months in 2023. Around ** percent of respondents stated they did not interact with luxury brands in any way, while ** percent bought gifts for someone else from a luxury brand. The activity by which the least amount of consumers contacted a luxury brand was by sending a private message to a brand on social media, with **** percent of respondents.
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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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